What is Pinterest and how it works for your small business?
According to the Pinterest website: Pinterest helps people discover the things they want to plan, buy, and do. Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you. Businesses can get discovered by millions of people looking for things to plan, buy, and do.
Pinterest is a visual social-media network people use it Discover more of their favourite things and Look around to find great ideas and see what other people are Pinning on their boards . A pin is a visual bookmark and boards are collection of pins grouped into categories, Boards are where you collect Pins by theme or topic.
Are you interested in getting more traffic to your site? Then consider using Pinterest.
Pinterest can be one of the best ways to showcase your business’ products and services and drive Traffic to Your Site.
The majority of active Pinterest users click on Pins that go to blog posts, articles, and even photos, and less than half of those users click through to brand or shopping sites. Clearly, engaging content is what users seek.
Pinterest is largely used by women. And if your business caters to women between the ages 15-29, you should definitely create a presence on Pinterest.
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Things you can do right now on how to use Pinterest for your business.
Build Your Website to Be Compatible with Pinterest
Making your website Pinterest-ready is easy to do. By downloading a “Pin It” widget and placing it on all of your website’s content, both you and consumers can effortlessly pin items straight from your website onto their boards.
Don’t wait for users to know what content to pin: include a Pin It button on particularly visually appealing items. You should also feature a Follow Me button in a prominent position on your webpage, so your customers can easily find you. You can take a look at Pinterest’s guides on how to create buttons for your website here.
Not only does this help you get even more of your items out there on Pinterest, it can actually help you see which of your products are popular and intriguing to your online users, and which of them do naturally well on Pinterest.
Get to Know Pinterest’s Categories
Pinterest users can search the network for content in over two dozen categories. Get to know the ones that apply to your business and see if any of your content fits in one of Pinterest’s most popular categories. Once you figure out the categories that apply to your business, remember to categorize any Pinboard you create—this will make it easier for users to discover your content.
Pinterest allows you to create multiple boards—one for each category of your products or services, for example—Pinterest helps keep users engaged not only in your general content, but in content that’s specific to their interests.
Pinterest is a great tool for recognizing your customers—you can do this by creating Boards that tell customer success stories, or share a common customer experience. These Pins can make up their own Board or be a part of your How-To category if your clients find unique ways of incorporating your brand’s products or services into their everyday life. These customer-centric Boards are a great non-intrusive way to show off customer testimonials in a way that welcomes sharing not just by that particular customer, but by anyone who can benefit from the advice.
Create Appealing Content You Can Pin
As a general rule for most social networks, you want your business’s Pinterest profile to be a mix of original and found content, with an emphasis on articles and photos pinned from your site.
Also Pinning excessively might overwhelm or annoy your audience, but pinning too little might cause your followers to forget you exist. Create a posting schedule, and then gauge the audience reaction before drastically increasing or reducing the frequency of Pins.
Provide Useful Information in Your Captions
While Pinterest is a primarily visual platform, everyone needs a little information. Text content makes it easy on your audience, and you as well. Provide information in the captions that you know that shoppers would want to know. Put as much information that you can while still keeping it simple and uncluttered. You don’t want to provide so much information that consumers are overwhelmed and don’t read it all, but you also don’t want to leave them guessing.
Keep An Eye On Your Pinterest Numbers
Whenever your business joins a new network, it’s crucial to make regular temperature checks on your content strategy for that network. Pinterest’s analytics feature, Business Insights, allows you to see what content gets the most likes, comments, and repins. Business Insights also shows you information about your brand, your industry, as well as Pins that are driving the most results for your business. This analytics feature also allows your business to keep tabs on your competitors’ accounts, and do comparative analyses of your Boards.
The most successful pins on Pinterest have some traits in common. They combine great images with content to solve a problem, inspire, offer something desirable or appeal to the interest in a hobby or activity. I would recommend you explore Pinterest in dept, find out what similar brand are using it for, and leverage Pinterest for ROI (Return On Investment)
Lastly If you want to expand your reach and grow the size of your audience? Consider leveraging the community on Pinterest.