Website photographs can serve many purposes in what information you communicate and how you communicate it. They can be used to set a mood or communicate an entire theme. Photographic content can take an otherwise simple website with basic design structure and text to the next level.
If you’re using stock photography in your digital marketing, it’s important to choose the right images.
Entrepreneurs and small businesses anxious about their branding face a consistent challenge in picking the best photos to ensure that their blog posts, websites and fliers all visually work together.
Choosing the right images is important for a small business that wants to represent itself in a professional manner and to establish a steady and modern brand image, Quality and vibrant imagery can play a major role in the overall success of your brand.
The quality of your image tells a powerful story – make sure yours is saying the right thing…
Related: Elements of an Amazing Photography Website
To help small businesses, we suggest several tips for choosing the right pictures to represent the company’s brand:
The Quality of your images counts: Grainy and poorly reproduced photographs on a small business website can be an instant deal-killer. Select only high-definition images, while also making sure they come in small file sizes. Don’t make any image larger than it has to be, in order to avoid distortion. You can’t get away with pictures taken at low resolution.
Pick a vibrant photo: A vibrant and attractive photo will attract more attention than a dull or out-of-date picture. You want bold colors that match your brand imagery and photos that suggest action and excitement. Subconsciously, by choosing the right mix of photos, you are telling your site visitors that you care about your brand, a feeling that can promote positive views of your product and services.
Consider your audience: The audience’s preferences and needs should always come first. You want to capture their attention, but then draw them into some sort of action. Review demographic data to be sure your imagery is contemporary to the audience’s age and income ranges.
Engagement, not annoyance: Pick photos that will engage your customers and raise conversation, but don’t choose inappropriate or offensive imagery that can create the wrong kind of buzz.
Stay within the law: Using unlicensed photos carries a high risk, so it is important to only use legally downloaded images.
Choose relevant images: The images you use on your site and deposit need to relate in some way to your main offerings, whether literally or symbolically. Relevant, high quality photos give your website a competitive advantage.
In the age of social sharing, use creativity and a sense of fun to increase the odds of users sharing your imagery across social networks.
There really isn’t much more to it than that: the Internet is a visual place. And it’s meant to be consumed with your eyes. Websites with nothing except tons of text will never be as immersive and engaging as sites that use images to help convey their message. Well, what are you waiting for? Go find the right photos for your website